Website Privacy Notice
OF
PENDER COMMUNITY HOSPITAL
Important Notice Regarding Medical Information: This policy applies strictly to the digital information collected through your use of this website. It does not apply to your Protected Health Information (PHI) or medical records. For detailed information regarding how we handle your patient data, please refer to our separate Notice of Privacy Practices.
Welcome to the Pender Community Hospital website. We respect your privacy and are committed to protecting your personal data when you interact with us online. This Website Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.pchne.org).
INFORMATION WE COLLECT
We collect two main categories of information from website visitors:
Information You Provide to Us Directly We collect information you choose to share with us through website features. This includes:
- Contact Forms: Your name, email address, phone number, and any messages you submit when reaching out for general inquiries.
- Newsletter Subscriptions: Your email address if you sign up for our Thrive Newsletter or other communications.
- Patient Portal Access: When you click through to our patient portal, you may be asked to provide login credentials. (Note: Once inside the patient portal, your data is governed by HIPAA).
Information We Collect Automatically When you navigate our website, we automatically collect certain technical data using cookies and similar tracking technologies. This includes:
Location Data: Approximate geographic location derived from your IP address.
Device and Browser Data: Your IP address, browser type, operating system, and device identifiers.
Usage Data: Pages you visited, time spent on pages, referral links, and clickstream data.
HOW WE USE YOUR INFORMATION
We use the information we collect for the following business and commercial purposes:
- Providing Website Services: To present our website securely and ensure features function correctly.
- Communication: To respond to your direct inquiries, feedback, or support requests.
- Analytics and Improvement: To analyze how visitors interact with our site, allowing us to improve navigation, content, and user experience.
- Marketing: To deliver relevant updates, newsletters, and promotional materials, provided you have not opted out.
Security and Compliance: To detect and prevent fraudulent activity, unauthorized access, and to comply with applicable legal obligations.
COOKIE AND CONSENT MANAGEMENT
Our website uses CookieYes to manage cookie preferences and ensure we respect your privacy choices.
Managing Your Choices: You maintain full control over your data. You can adjust your preferences or withdraw consent at any time by clicking the cookie consent icon located at the bottom left of your screen.
Strictly Necessary Cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Functional Cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all these services may not function properly.
Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.
Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
INFORMATION SHARING AND DISCLOSURE
We do not sell your personal information to third parties. We only share your website data in the following limited circumstances:
Business Transfers: In the event of a merger, acquisition, or restructuring, website visitor data may be transferred as a business asset..
Service Providers: We share necessary data with trusted vendors who assist us with website hosting, data analytics, and communication distribution. These providers are bound by strict confidentiality agreements.
Legal Requirements: We may disclose information if required to do so by law, court order, or to cooperate with law enforcement and regulatory authorities.
YOUR PRIVACY RIGHT (US STATE LAWS)
Depending on your state of residence (such as California, Virginia, Colorado, or others with comprehensive privacy laws), you have specific rights regarding your personal information:
Right to Non-Discrimination: We will never deny you services or provide a different level of quality because you exercised your privacy rights.
Right to Know and Access: You can request a copy of the specific pieces of personal data we have collected about you over the past 12 months.
Right to Deletion: You can request that we delete the personal information we have collected, subject to certain legal exceptions.
Right to Correction: You can ask us to correct inaccurate personal data we hold about you.
Right to Opt-Out: You have the right to opt out of the sharing of your personal data for cross-context behavioral advertising. You can exercise this right via our cookie preference center.
INTERNATIONAL VISITORS (GDPR COMPLIANCE)
If you are accessing our site from the European Economic Area (EEA) or the United Kingdom, Pender Community Hospital acts as the data controller for your browsing data.
Lawful Basis for Processing:
- Consent: We process your data for analytics and marketing strictly based on your explicit consent.
- Legitimate Interest: We process essential technical data to maintain website security and functionality.
Your GDPR Rights: You have the right to access, rectify, or erase your personal data. You may also restrict or object to certain processing activities, request data portability, and withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
DATA SECURITY AND RETENTION
We implement appropriate technical and organizational measures to protect your digital data against unauthorized access, loss, or alteration. We retain your website data only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal requirements.
THIRD-PARTY LINKS
Our website contains links to external sites, including social media platforms (like Facebook) and payment processors. We do not control these third-party sites and are not responsible for their privacy practices. We encourage you to review the privacy policies of any site you visit.
CONTACT US
If you have questions about this Website Privacy Policy, wish to exercise your privacy rights, or need assistance managing your cookie preferences, please contact us.
CONTACT INFORMATION
Corporate Compliance Officer
Pender Community Hospital
100 Hospital Drive
Pender, NE 68047
(402) 385-4040
EFFECTIVE DATE OF NOTICE: April 27, 2026.